Who I am and why this newsletter exists

Hello all, my name is Kelly. I have been working with websites for quite some time now, helping small businesses, freelancers, and individuals create an online presence they can be proud of. What I’ve noticed is that while websites are essential, many people don’t know where to start or feel overwhelmed by all the advice out there.

That’s where this newsletter comes in. My goal is to break things down into manageable steps, cut through the stuff you may think is too technical, and focus on what actually works. Future editions will cover topics like:

• Easy ways to improve your website’s SEO.

• Features every small business site should have.

• How to choose tools and platforms that make sense for your goals.

What You Can Expect

Every edition of The Website Newsletter will focus on one practical topic. The advice will be actionable, accessible, and relevant. Here’s what you won’t find:

• Overly technical explanations

• Vague tips that leave you more confused than when you started (we all know these)

• Sales pitches.

Instead, I will give you clear, straightforward guidance and resources you can use right away. These will be quick wins you can implement.

A Quick Tip to Get Started

If you’re not sure where to start improving your website, begin with your homepage headline. The headline is often the first thing visitors see, and it sets the tone for their entire experience. This is your offer to them.

Here’s how to write a better one:

1. Be Clear (like ridiculously over the top clear)

   • Your headline should immediately communicate what your site is about. Instead of “Unleashing the Future for small businesses,” try something like, “Affordable Web Design for Small Businesses.” Nobody knows what unleashing the future means, it is unpractical and you are not a fortune 500 company.

2. Focus on the Visitor

   • Speak directly to your audience and their needs. For example, “Helping You Sell Your Art Online” is more engaging than “Welcome to My Portfolio.” Again, you are not van gough and people want to know what exactly it is that you do.

3. Keep It Short

   • Aim for 6-12 words that grab attention without overwhelming.

Take a moment to review your homepage headline. Does it clearly convey what you offer and why visitors should care? If not, update it today, seriously.

Looking Ahead

This newsletter is here to make websites simpler and more effective for you.

If there’s a specific question you’d like me to cover, reply to this email and let me know.

Website Idea Of The Week

In these website ideas of the week, I will give ideas for new websites or businesses I think would be unique/cool/easily monetized. Maybe one of you will end of using one of these. If so, let me know and I would be happy to help.

For now, I will leave this blank as it is the first edition, however, in the editions to come, I will provide an idea of the week and then expand on it during the week into more actionable steps for you.

This Is My Company’s Website

Thanks for reading,

-Kelly